Mock Turtle
What’s in Tiger’s Bag
It’s hard to believe that so much attention can be paid to a single piece of sports gear. Tiger’s new/old driver has gotten more press recently than Ben and J-Lo. Not since Johnny Unitas’ high-top cleats has an athlete’s equipment selection been so thoroughly discussed and analyzed.
Prior to the July 28th made-for-television “Battle of the Bridges” match-play event, Tiger Woods decided to pull his $20 million Nike driver out of his golf bag in favor of his six-year old Titleist 975D.
OK, the driver doesn’t retail for anything close to $20 million. But it’s been reported that Tiger is raking in that much each year to endorse Nike golf equipment and apparel. So it doesn’t bode well for team Swoosh that he used the Titleist again this past week at the Buick Open where he finished second.
Something tells me Nike executives are on their knees thanking the golf gods that Tiger wasn’t able to complete a weekend rally to overtake Buick Champion Jim Furyk. As it is, the driver change was big news in the golf world, and bad news for the shoe company’s relatively new golf division.
Nothing says “your equipment stinks” louder and more convincingly than the world’s greatest golfer taking it out of his bag because he can’t hit it. Contrary to what the Nike spin-doctors are saying, this has got to be the company’s worst nightmare.
What golfer in his or her right mind is going to rush down to the sporting goods store and spend a couple of hundred bucks on a driver that even Tiger Woods has trouble hitting? Not me. Not you. And with the world-wide publicity “the switch” has produced, nobody from Japan to Scotland either.
But don’t take my word for it. Golfdigest.com is running a poll that asks “Do you think Nike will see a significant decrease in driver sales after Tiger Wood’s decision to go back to his Titleist driver?” Over 73% of respondents voted ‘Yes’.
When Phil Mickelson suggested that Tiger’s “slump” may be due, in part, to his use of inferior equipment, the media went berserk on the Major-less lefty. Now the idea doesn’t seem so absurd.
A Nike executive recently pointed out that Tiger has won many tournaments using their equipment. Well, Tiger is probably capable of winning tournaments using a garden hoe and a pool cue. I, on the other hand, need all the technological help I can get just to break 90. When I’m shopping around for the next “latest and greatest”, I’ll probably stay away from the Nike rack. I’ll go with – oh, I don’t know, there are so many brands to choose from – Titleist perhaps.
Can it get any worse for a sponsor than to have its premier endorser reveal to the world that there’s something better? Do you think Buick would be mildly upset if Tiger was seen cruising around in a Cadillac?
I imagine there would be some tense moments in the board room if Shaq comes down with a severe strain of E.coli a few hours after filming a new Burger King commercial. Of course, there might be a spike in the sale of Big Macs and Happy Meals.
It must have been a coup for American Express to land Lance Armstrong after winning his fifth straight Tour de France. But the move could backfire if he puts that celebratory trip to Disney Land on his Visa card.
And what would we – the consumers – think if it was discovered that Marion Jones – track star and Got Milk? Spokesperson – is lactose intolerant? It wouldn’t be good for business to find out that cute little white mustache was made from a soy substitute.
Next week’s PGA Championship at Oak Hill Country Club in Rochester, New York is Tiger’s last chance to win a Major in 2003. It’s been five years since Tiger was shut out at all four Majors.
He’s sure to show up at Oak Hill with his “A game” and his trusty old Titleist 975D driver. If he wins, there will be some that will credit the driver switch. If he loses, he may decide to toss the Nike irons and balls out of his bag as well.
Either way, the only time you’ll see the Swoosh logo at a golf course any time soon will be on one of those nifty short-sleeve, mock-turtle neck shirts that Tiger wears so well. Maybe $90 million basketball phenom LeBron James will sell enough sneakers to cover Nike’s golf losses.
Unless he’s seen walking around the mall wearing those spiffy new Adidas cross-trainers
About the Author
Our mission is to provide golfers with top name brand equipment at the lowest prices available. We carry the largest selection of the latest equipment from Callaway, Minuzo TaylorMade, Titleist, Ping, Bushnell, FootJoy and more. http://www.ordergolfonline.com
Mock Turtle sings Beautiful soup (with subtitles)
|
|
Vintage 70s Simplicity 5359 Pattern Top Blouse Mock Turtle Border Print M B36 $5.99 |
|
|
THE MOCK TURTLES ‘TURTLE SOUP’ UK LP $12.63 |
|
|
VINTAGE ARTICULATED SILVER MOCK TURTLE WONDERLAND CHARM $15.79 |
|
|
EUC! POLO JEANS MISSES MOCK TURTLE SWEATER-WHITE-LG $14.99 |
|
|
Dark Green Mock Turtle Neck LS Pullover by Alfred Dunner SZ S $2.95 |
|
|
WISCONSIN BADGERS ADULT RED LONG SLEEVE EMBROIDERED MOCK TURTLE NECK T-SHIRT NWT $14.95 |
|
|
WISCONSIN BADGERS ADULT RED LONG SLEEVE EMBROIDERED MOCK TURTLE NECK T-SHIRT NWT $14.95 |
|
|
WISCONSIN BADGERS ADULT RED LONG SLEEVE EMBROIDERED MOCK TURTLE NECK T-SHIRT NWT $14.95 |
|
|
WISCONSIN BADGERS ADULT RED LONG SLEEVE EMBROIDERED MOCK TURTLE NECK T-SHIRT NWT $14.95 |
|
|
Golf Soprts T-Shirts Color Tops Active Turtle Neck Faster absorption Drying Mock $12.61 |
|
|
*RARE*Gryphon and Mock Turtle Alice in Wonderland by Sandy Nightingale NIB COA $29.99 |
|
|
M Caterpillar CAT Black Tractor Mock Turtle Shirt NWT $14.50 |
|
|
Free People Bad Mock Turtle Kitty Top Berry Pink Dolman Oversized L turtleneck $20.00 |
|
|
Hugo Boss mock turtle neck cotton burgundy slim fit shirt mens small $9.99 |
|
|
HXC56 NEW “SIZE 14″ GIRLS TRENDY PINK TURTLE NECK MOCK SOFT STRETCY SHIRT TOP $0.99 |
|
|
DFF3 NEW “SIZE L” PURPLE BLK ROSE SOFT STRETCHY MOCK TURTLE NECK WOMAN SHIRT $5.99 |
|
|
SSW23 NEW “SIZE M” PURPLE BLK ROSE SOFT STRETCHY MOCK TURTLE NECK WOMAN SHIRT $5.99 |
|
|
YDC52 NEW “SIZE M” UPSCALE GRAY WHITE SOFT STRETCHY MOCK TURTLE NECK WOMAN SHIRT $5.99 |
|
|
NEW ROUNDTREE black MOCK TURTLENECK turtle neck long sleeve SHIRT 3XT TALL 3XLT $19.99 |
|
|
Lot of 5 Shirt Sweater Mock Turtle Neck XL GB Geoffrey Beene Ralph lauren Chaps $39.99 |
|
|
THE MOCK TURTLES cassette single CAN YOU DIG IT $1.58 |
|
|
FootJoy Performance Golf Mock Turtle Neck – Men’s Medium – NEW! $10.00 |
|
|
NIKE PRO COMBAT Dri-Fit Mock Turtle Neck Shirt XXL Solid Green NWT Poly/Spandex $18.99 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt Scarlet NB3133 $17.95 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt Scarlet NB3133 $17.95 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt Scarlet NB3133 $17.95 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt Scarlet NB3133 $17.95 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt White NB3133 $17.95 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt White NB3133 $17.95 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt White NB3133 $17.95 |
|
|
A4 Youth Long Sleeve Compression Athletic Mock Turtle Sport Shirt White NB3133 $17.95 |
|
|
Can You Dig It? [Germany CD] [Single] by Mock Turtle… $2.94 |
|
|
LIZ CLAIBORNE MOCK TURTLE NECK STRETCH COTTON BEAUTIFUL $6.99 |
|
|
Ian Poulter Funky Turtle Neck Mock Golf Shirt – XXL $35.57 |
|
|
Mens Adidas ClimaCool Mock Turtle Neck Golf Short Sleeve Shirt SZ Medium $6.99 |
|
|
Nicola Women’s Black Mock Turtle-Neck Crinkle Tank Blouse – XL $7.00 |
|
|
DENIM & COMPANY Sz XL Tunic Top Plaid Zip Mock Turtle Neck LS with Zipper $12.00 |
|
|
1882 M.I.T. VINTAGE MENU FOR CLASS OF 1874 REUNION Game Ducks Mock Turtle Smelts $9.00 |
|
|
MOCK TURTLES and then she smiles CD 4 track digi pack b/w another jesus walks on $11.05 |